Wear & Care
jakke was founded on the belief that fashion-forward women should be able to buy confidently into cruelty-free fashion and we have always prided ourselves on the fact that no animal suffered for any of our beautiful pieces.
We also recognise the importance of being transparent about the impact of our garments on the planet and we have been re-evaluating how we do things at jakke over the last two years to give greater priority to our environmental and social impact.
In 2021 we appointed a sustainability consultant to help us assess our current impact and create a roadmap for the future.
Whilst we have room for improvement in our sustainability journey, we are proud of where we currently stand as a brand and are committed to doing better.
jakke is first and foremost a vegan brand which has always been and always will be:
Free from fur
Free from skin
Free from feathers
Free from wool
Our animal welfare policy is strict and our suppliers must not use any animal derived materials which includes shell (including mother of pearl), silk, horn and fibres such as alpaca, mohair and cashmere.
We work closely with our manufacturing partners who are family owned and run. We visit and monitor our factories regularly as it is extremely important to us that they are aligned with our core values and that the people who create our garments are paid fairly and work in a safe and respectful environment.
jakke is a member of Sedex and we currently work with 2 factories based in China who are also Sedex members. Sedex gives us visibility of our supply chain, allowing us to identify any operational and ethical risks early, and take action to ensure we continue to source responsibly.
For our limited t-shirt range we used a local London based printer to reduce emissions and enable small batch production.
By choosing to be cruelty-free we are already reducing our environmental impact compared to brands that use animal skins and real fur. In 2013 a report carried out by CE Delft (an independent research and consultancy organisation specialised in developing innovative solutions to environmental problems) found that it takes at least 4 times more energy to produce a real fur coat than a faux fur coat. Findings also confirmed that the making of one mink fur coat emits 7 times more CO2 than the making of one faux fur coat.
The impact of real leather is driven by land use and greenhouse gas emissions associated with animal agriculture. According to a 2018 report by Kering 'The Enviromental Profit & Loss' the impact of vegan-leather production can be up to a third lower than real leather.
This year we will be engaging in work to map our scope 1, 2 and 3 emissions in order define our impact and set data driven targets to reduce our environmental footprint further.
Our aim is to use natural and biodegradable materials wherever possible however with animal-friendly outerwear being the core of our brand, we currently still need to use synthetics.
To reduce reliance on virgin materials made from fossil fuels we use recycled synthetics where possible and currently these account for 45% of our collection. We intend to increase this percentage season by season and we are also researching bio-based alternatives. This season we are trialling a recycled PU which contains 30% bio material (waste coffee grounds) to further reduce our contribution to fossil fuel extraction.
For our separates we use sustainably sourced FSC certified viscose and GOTS certified organic cotton which uses no chemical fertilisers, pesticides, or GMO seeds. Soon we are introducing TENCEL™ a biodegradelable material made from sustainably sourced wood, produced in a closed-loop system with low environmental impact.
We avoid blended materials as much as possible which are more difficult to recycle at the end of their life.
We know that all polyester clothing sheds microfibers when washed in water which becomes a problem when those microfibers end up in the ocean. You don’t need to worry about that with our faux fur as it only requires specialist dry cleaning once per year. (Try using an eco-friendly dry cleaner like OXWASH. They have kindly given our customers a 20% discount. Use promo code "JAKKE20").
We recommend washing our knits in a GUPPYFRIEND bag (shop here) which filters microfibers, preventing them from getting into waterways.
With all our clothing, we recommend spot cleaning, washing on a low temperature and refreshing between washes with a fabric mist (shop here)..
We have introduced beautiful recyclable paper mailing bags that can be reused to return unwanted purchases. They are heavy duty and perfect for protecting your forever pieces whilst in transit! We are proud to say that our customer orders are now sent out entirely plastic-free.
Circularity & Longevity
The jakke approach to design has always rejected the concept of seasonal fashion trends. We make pieces that slot into your wardrobe regardless of the season challenging the throwaway mentality that fast fashion brands rely on and encouraging longer use. We refresh our signature shapes regularly with a focus on timeless luxury pieces that can be worn year after year.
To keep our pieces in circulation for longer, we have teamed up with the Royal Trinity Hospice Charity with the aim of preventing our pieces ending up in landfill. We ask all of our customers to send back used jakke pieces that they no longer need, in exchange for a 25% voucher to be used against a new purchase (full price only). For further information please email firstname.lastname@example.org
From April 22 - March 2022 by sending back your used jakke items, you helped the Royal Trinity Hospice raise £4168. Thank you!
To give our customers the option of renting, we are partnered with peer-to-peer rental services Hurr and ByRotation.