Wear & Care
In a world where sustainability is becoming crucial, it is important for jakke to be transparent regarding the impact of our garments on the planet and 2020 has given us the chance to re-evaluate how we do things at jakke.
We will be looking at everything we can, from the materials we source to make our clothes to how our factories operate and we’re always thinking about what impact our production has on the environment.
It’s a start, and we’ll make sure we keep you updated along the way.
Designed to Last
The jakke approach to design has always rejected the concept of seasonal fashion trends. We make pieces that will be able to slot into your wardrobe regardless of the season. This challenges the throwaway mentality that fast fashion brands rely on and encourages longer use. From AW21 jakke will be producing smaller capsule collections and refreshing our signature shapes with a focus on timeless luxury pieces made from long-lasting, ethical fabrics that can be worn year after year.
Real Fur production poses its own environmental threats as there’s water pollution in the form of nitrogen and phosphorus from animal waste, air pollution from incinerating animal carcasses and releasing pollutants such as carbon monoxide, nitrogen oxides, sulphur dioxide and hydrochloric acid. There is also a “cocktail of toxic chemicals” used in the tanning and dressing process.
In 2013 a report carried out by CE Delft (an independent research and consultancy
organisation specialised in developing innovative solutions to environmental problems) found that it takes at least 4 times more energy to produce a real fur coat than a faux fur coat. Findings also confirmed that the making of one mink fur coat emits 7 times more CO2 than the making of one faux fur coat.
For AW20 we have added recycled polyester faux fur coats (made from plastic bottles) to the collection. Recycled polyester gives second life to a material that’s not biodegradable and would otherwise end up on landfill or the ocean.
Also a faux fur coat does not add microfibers in the oceans. It may be washed once a year by a specialist drycleaner and therefore its impact can’t be compared to that of other synthetics washed every week.
We are excited to announce that 45 percent off our collection is made from recycled plastic bottles (we aim to increase this percentage season by season). This includes our plain faux fur coats, our puffer jackets and some of our knitwear. Please look out for the “Wear & Care” collection.
As an example, it takes approximately 30 plastic bottles to make one of our recycled polyester faux fur coats. These plastic bottles would otherwise end up in landfill or the ocean.
If we carry on the way we are, by 2050 there will be more plastic in the ocean than fish. Plastic has been found in 60 percent of all seabirds and 100 percent of all sea turtle species, because they mistake plastic for food.